Solidiance is a B2B growth strategy advisory firm sought out by Fortune 500s to deliver evidence-based market strategies across Asia – from Turkey in the West to Japan in the East. Our strategic recommendations are developed based on real-time intelligence gained from the marketplace and tailored for each of our clients’ specific challenges and barriers to success. We are committed to supporting our clients’ understanding of the market(s) in which they compete in, to ensure decisions are made in a timely and well-informed fashion. We work in partnership with our client’s as a seamless extension of their business – adding immediate expert and local advisors as part of your manpower, making your success, our success; we are confident that it is precisely this philosophy that has results in our 90% repeat client rate.

Our team is comprised of professional local and international consultants equipped with extensive project experience across various sectors and industries locally in Iran, regionally across the CIS, as well as across >15 markets in Asia Pacific and the Middle East. This Trans-Asia experience is precisely what sets us apart from the rest: we consider ourselves the only true advisors in the Middle East helping MNC’s navigate the Silk Road of the 21st century. We are well-trained to be adept and resourceful in gathering insights directly from customers, suppliers, and intermediaries in the marketplace – whether it is in Iran or in China – our experts then analyze and develop these insights to create actionable and sustainable business strategies.

All projects are executed in-house and our work method is straight-forward: we get the work done by ‘getting our hands dirty’ in the field, extracting relevant information from key stakeholders and experts in the marketplace — whether that marketplace is Iran, Singapore, Indonesia, Saudi Arabia, Myanmar, Thailand, or China (or all of the above!). Our clients not only get the insights and analysis from our own experts – we also ensure insights are cross-checked and verified by our established networks in the industry-in-question on the ground. This approach ensures that we are interpreting and analyzing something more than data; we are providing strategic insights based on direct findings in real-time.

We let our work speak for itself in the boardroom – but if you aren’t familiar with our work – our credentials are best represented in the calibre of our clients across a breadth of industries: Clients include major players such as Shell, BASF, Kawasaki, Al Saqer Group, Essilor, DuPont, Phillips, Toyota, Alghanim Industries, and Nokia.

Our clients like the fact that we are regionally-focused, across our 10 Asian and Middle Eastern offices. Solidiance has offices in Singapore (HQ), China, India, Indonesia, Malaysia, Myanmar, Philippines, Thailand, United Arab Emirates, and Vietnam.

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Some of Our Team

Managing Partner Asia Pacific

Damien has more than 20 years of marketing strategy consulting related experience in the Asia Pacific region. He is a recognized Innovation and Asia Competitive Strategy expert with extensive experience in ASEAN. His thought leadership has been featured on various media: AFP, Business Insider, BBC, Bloomberg, CNN, CNBC, New York Times, Wall Street Journal, and several Asian publications. Damien speaks English, French, and Vietnamese. Damien has worked on multiple Fortune 500 and Government projects across Asia. Recognized as an innovation and competitive strategy expert, he frequently holds presentations and is often interviewed on the topic. He holds a Bachelor’s degree in Business from the Victoria University, an MBA from the Chicago Booth School of Business and is completing a Master of Sustainability and Environmental Management at Harvard University.

Partner Asia Pacific

Heiko is Solidiance’s Partner Asia Pacific responsible to form and grow a strong multinational team with outstanding quality project delivery. Heiko has published and presented on subjects related to Asian business interests at over 30 international conferences in the EU, US, India and China. Having lived and worked in South Korea, Hong Kong, China and India, he is now focusing on the rapidly developing economic relationship between the two economic giants and its global strategic impact. Heiko holds a Master in Economics and Information Technology from the Mannheim University and an MBA from the Rutgers University.

Associate Partner

Omar Aziz is an Associate Partner equipped with extensive experience in consulting & ICT industries. He has managed large projects in construction, healthcare, automotive, telecom, power generation and oil & gas sectors. His expertise area is in helping multinational clients gain market share in the Asian market landscape by profiling industries and competition, sizing the markets, segmenting customers, analyzing distribution channels, preparing investment feasibility studies, identifying suppliers, reviewing potential joint ventures or acquisitions, and delivering market entry and growth strategy in Asia. Omar holds an MBA from Nanyang Business School.

Business Development Director

Erika is Solidiance’s Regional Director of Business Development in the Middle East. She brings over 8 years of strategy consulting experience in the Middle East, working with global Fortune 500 firms as well as leading corporations, government bodies and foundations in the region. She has led several strategy projects in the UAE, Saudi Arabia, Iran, Qatar, Oman, Indonesia, and Japan across the construction, lubricants, machinery, automotive and greentech sectors. Prior to joining Solidiance, Erika was a senior advisor and manager addressing sustainability challenges across 15 sectors and industries. Erika speaks English, Japanese, conversational French and survival Arabic. She holds a BSc from McGill University, and completed her postgraduate studies in Sustainability & Leadership at Cambridge University.


Fabian is a Manager at Solidiance with tremendous experience in the automotive, industrial and consumer products field. With robust experience in research and consulting, Fabian accumulated experience in market entry, strategy and implementation working for clients such as Continental Automotive, Siemens Industrial, Swarovski and other international companies. He earned his Master‘s degree in Financial and Industrial Management from Karl Franzens-University in Graz, Austria.


Naithy is a Manager with solid consulting experience across a range of sectors including telecom, healthcare and construction, she has worked extensively with MNCs exploring investment opportunities across Asia and the Middle East. Naithy has led several projects in Iran for the Auomotive and Automotive Aftermarket sector. Prior to joining Solidiance, Naithy was a senior associate at a Moody’s group company, where she led various consulting projects including market entry strategy, investment opportunity analysis and competitive benchmarking. Naithy graduated with an MBA from the National University of Singapore and participated in an exchange program at Cornell University.


Lida is a Consultant based in Tehran. She has over 6 years of national and international experience in research across industries such as Industrial, Construction, Automotive & Automotive Aftermarket, Consumer Goods, Healthcare/Pharmaceutical and Telecom. She investigates the Iranian landscape to assist clients with market entry strategies, product development & launches, brand equity and distribution/supply chain management. Lida holds a Master’s degree of Research in Information & Organisations from London School of Economics & Political Sciences and an M.Sc in Business Management from Warwick University in the UK. She is fluent in English and Farsi.

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