About us

Market Research Iran is an Asia-focused B2B strategic marketing consulting firm that advises large companies and government agencies. Our expertise is in automotive, construction, manufacturing healthcare, food & beverages as well as agricultural sectors in Asia. Multinational clients appreciate our knowledge of the Iranian market and the results of our hands-on approach.

Our objective is to pass on market understanding to clients that will help them achieve sustained and profitable growth. Our recommendations are founded on a thorough analysis of the Iranian marketplace.

The Iranian market research team consists of seasoned local and international consultants of Solidiance with deep experience in Iran and the region. Our consultants are meticulous in their work, culturally savvy, and well-versed in analyzing facts gathered directly from customers, suppliers, distributors, partners, industry associations, competitors, and government officials.

We value transparency because it keeps our analysis unbiased and our clients happy. As a result, our client repeat rate is over 90%, well above the industry average.

Some of Our Team


ERIKA | Regional Director, Middle East

Erika is responsible for managing Solidiance’s client relationships and operational growth across the Middle East, and is based in the United Arab Emirates. She brings over 10 years of strategy consulting experience in the Middle East, working with global Fortune 500 firms as well as leading corporations, government bodies and foundations in the region. She has led several strategy projects in the UAE, Saudi Arabia, Iran, Qatar, Oman, Indonesia, and Japan across the construction, lubricants, machinery, automotive and greentech sectors. Prior to joining Solidiance, Erika was a senior advisor and manager addressing sustainability challenges across >15 sectors and industries. Erika speaks English, Japanese, conversational French and survival Arabic. She holds a BSc from McGill University, has completed her postgraduate studies in Sustainability & Leadership at Cambridge University, and is currently completing her Executive MBA as a Sloan Fellow at Stanford University.

RIDA | Senior Consultant

Rida is a Senior Consultant working across the Middle East and South East Asia. Rida specializes in Market Growth Studies, Market entry, and Quantitative Studies and has led projects across the GCC, North Africa, as well as in the far East. Prior to joining Solidiance, Rida worked as a management consultant in Southeast Asia for 2 years, based out of Vientiane, Lao PDR. Rida obtained a MSc in Quantitative Economics and Finance from the University of Lyon in France. He also holds a Bachelor’s degree in Economics and Management from the University of Lyon. Rida speaks fluent English, French, and Arabic.

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